"As a professional stylist I have to say I love this stuff! I used this on my own hair first before testing on a client. I normally lift my hair once every 4 weeks to keep up with regrowth. I like my hair to be a platinum blonde, above a level 10, so white. It was very easy to achieve in much less time and less damage with this product. There are a lot of uses in this kit as well, I would say as many as 50 total. So you really get your values worth!"